Overview
Most companies react to competitive moves after they have already lost deals to them. A competitor launches a new feature, wins three enterprise accounts, and the sales team discovers it in a lost deal debrief six weeks later. By then, the window to respond has narrowed significantly.
The Market Signal Monitoring System builds a proactive intelligence program: the specific sources to monitor, the signal types that indicate strategic shifts, and the triage protocol that converts raw signals into decisions before the market has moved.
What you get: - Signal taxonomy: the 8 types of competitive signals and what each reveals - Source inventory: specific sources by signal type (not generic categories) - Monitoring cadence: what to check daily, weekly, and monthly - Signal triage protocol: how to distinguish noise from intelligence - Alert thresholds: the signals that require immediate action vs. tracking - Intelligence distribution: who gets what information and in what format - Program design: how to run a monitoring program without it becoming a full-time job
Built for: strategy leads, product managers, and competitive intelligence owners who need a systematic early-warning system — not an ad hoc collection of Google Alerts.