Overview
Most positioning fails because it tries to appeal to everyone. "The best X for Y" where Y is a broad category is not a position — it is a category description. Real positioning requires choosing who you are not for, what you will not do, and which competitors you are willing to lose deals to.
The Competitive Positioning Strategy Prompt builds a positioning framework from competitive reality: who the real competitors are, where the genuine gaps exist, and what position the company can occupy and defend — not just claim.
What you get: - Competitive landscape map with honest capability assessment - Positioning gap analysis: where the market is underserved - Positioning statement built for a specific ICP, not a broad market - Trade-off declaration: what you sacrifice by taking this position - Moat assessment: what makes this position defensible over 24 months - Messaging hierarchy derived from the position - Positioning test: the 3 questions that reveal whether the position is real
Built for: founders, CMOs, and strategy leads who need a position that wins deals — not one that wins internal approval.