Overview
Marketing reports that show impressions, clicks, and CTR without connecting them to revenue are not marketing analytics — they are media metrics. The CMO already knows the click-through rate. What they need to know is which channels are producing customers who stay, which campaigns drove revenue that wouldn't have happened otherwise, and where the next €100k of budget will produce the highest return.
Marketing analytics reporting requires connecting the top of the funnel to the bottom: from impression to click to lead to customer to retained customer. Without that connection, budget decisions are made on proxy metrics that may not correlate with the business outcome. A channel with a 4% CTR and 2% conversion to paying customer is worse than a channel with a 1% CTR and 8% conversion.
The Marketing Analytics Report Prompt generates a complete marketing performance framework: channel efficiency comparison on revenue metrics, attribution analysis, CAC and LTV by channel and cohort, and a budget reallocation recommendation with expected impact.
What you get: - Channel efficiency comparison on revenue metrics (not proxy metrics) - Multi-touch attribution analysis - CAC and payback period by channel - LTV:CAC ratio by cohort - Budget reallocation recommendation with expected impact
Built for: marketing analysts, growth teams, and CMOs who need to connect marketing spend to revenue outcomes and make defensible budget allocation decisions.