Overview
Marketing spent €180K last month across 6 channels. The CMO asks: "What did we get for it?" The team reports impressions, clicks, and leads — but cannot connect spend to revenue. Paid search shows 400 leads at €45 each. Organic shows 200 leads at €0 each. But paid search leads convert at 8% with €2,000 AOV. Organic leads convert at 2% with €800 AOV. Paid search generated €64K revenue on €18K spend. Organic generated €3,200 on €0 spend. The channel with cheaper leads produced less revenue. Without end-to-end tracking, the budget goes to the wrong channel.
The Marketing Performance Dashboard connects spend to revenue across every channel — showing not just how much was spent and what was acquired, but what that acquisition is worth, which campaigns are profitable, and whether the budget is pacing correctly.
What you get: - Channel-level spend, acquisition, and revenue tracking - Cost-per-acquisition with conversion-to-revenue connection - Campaign drill-down with performance segmentation - Budget pacing and spend efficiency trending - Channel comparison with blended and isolated CAC - Diminishing returns detection per channel
Built for: marketing teams who report on leads and clicks but cannot answer "which channels generate profitable revenue?" — where connecting spend to downstream revenue changes budget allocation.