Overview
MRR grew from €180K to €195K this month. The board sees +8.3% growth and celebrates. But the decomposition tells a different story: €30K new MRR, €12K expansion, €15K contraction, €12K churn. Gross new revenue is €42K but €27K leaked out. The net add is €15K — and the churn is accelerating. At this trajectory, the business hits a growth ceiling in 6 months when new adds can no longer outpace churn.
The SaaS Metrics Dashboard tracks the subscription metrics that determine whether a SaaS business is building durable value or running on a treadmill — decomposing MRR into its movement components, tracking cohort-level retention, and calculating the efficiency ratios (LTV/CAC, payback period, magic number) that predict long-term viability.
What you get: - MRR/ARR with movement decomposition (new, expansion, contraction, churn) - Net Revenue Retention (NRR) trending - LTV/CAC ratio and CAC payback period - Cohort revenue retention curves - SaaS efficiency metrics (Rule of 40, Magic Number, Burn Multiple) - Growth sustainability analysis
Built for: SaaS founders, finance teams, and investors who need to understand not just whether revenue is growing, but whether that growth is efficient, durable, and compounding — or whether it is masking retention problems that will limit scale.