Overview
Most businesses track revenue and costs but do not calculate unit economics — the profitability per customer. They scale customer acquisition without knowing if each customer is profitable, leading to growth that destroys value instead of creating it.
The Unit Economics Calculator builds comprehensive profitability analysis with CAC (customer acquisition cost), LTV (lifetime value), payback period, and contribution margin — with cohort analysis to track how economics improve or degrade over time.
What you get: - CAC calculation with channel breakdown - LTV calculation with churn and expansion assumptions - LTV:CAC ratio and payback period analysis - Contribution margin per customer - Cohort-based unit economics tracking - Profitability benchmarks and improvement recommendations
Built for: SaaS founders, CFOs, and growth teams who need to know if customer acquisition is profitable — before scaling spending to unsustainable levels.