Overview
Purchase intent has a decay rate. A subscriber who visited the pricing page three times this week has higher intent than one who did it three months ago. A subscriber who abandoned a cart, visited a comparison page, and opened the last two promotional emails is in a different intent state than one who opens newsletters but has never engaged with product content. Most email programs treat both the same.
The Purchase Intent Email Segmentation builds intent tiers from the behavioral signals that predict purchase probability — and designs the email content and timing that capitalizes on high intent before it fades.
What you get: - Intent signal taxonomy: which behaviors indicate purchase intent and at what strength - Intent tier definitions: 4 levels from zero intent to imminent purchase - Intent decay model: how quickly each signal loses predictive value - High-intent trigger emails: the automated emails that fire within 24 hours of high-intent signals - Intent nurture content: what moves medium-intent subscribers toward purchase - Intent score calculation: a simple model for scoring subscribers without complex infrastructure
Built for: e-commerce marketers, SaaS conversion teams, and B2B demand generation teams converting subscribers to customers.