Overview
Most segmentation fails because teams segment by demographics (age, gender, location) instead of behavior. Demographics tell you who users are, but behavior tells you what they want and how likely they are to convert.
The Behavioral Segmentation Framework builds segments based on actual user actions — purchase history, engagement patterns, feature usage, and lifecycle stage — with targeting rules and performance tracking to optimize marketing and product experiences.
What you get: - Behavioral segment definition with entry/exit criteria - Segment size and composition analysis - Targeting rules per segment (messaging, offers, experiences) - Segment performance tracking (conversion, retention, LTV) - Segment migration analysis (how users move between segments) - Optimization recommendations based on segment behavior
Built for: growth teams, product teams, and marketing teams who need segmentation that predicts behavior — not demographic profiles that do not correlate with conversion or retention.