Overview
Most user research tells you what users do. Jobs-to-Be-Done research tells you why they do it — specifically, what situation they were in, what progress they were trying to make, and what caused them to choose this product over doing nothing or choosing something else. That causal mechanism is what product teams need to build features that users actually adopt, not features that users say they want in a survey.
The Jobs-to-Be-Done Research Framework Prompt builds a JTBD research program from the switching interview — the most powerful research method for understanding why users adopt products — through to the job story format that translates findings into product decisions.
What you get: - Switching interview protocol: the timeline-based interview structure that surfaces the causal purchase story - Force analysis framework: the four forces that drive and resist product adoption - Job story synthesis: how to convert interview transcripts into actionable job stories - Segment identification: how to identify distinct jobs from a set of interviews - Demand-side sales map: the full timeline from first thought to habitual use - Research validity criteria: the signals that distinguish a genuine JTBD finding from a rationalization
Built for: product researchers, product managers, and designers running customer discovery research to inform product strategy.