Overview
Most personas are fictional. They are built from assumptions, decorated with stock photos and demographic details, and used to justify decisions that were already made. A persona named "Marketing Mary, 34, loves yoga" tells a product team nothing about how to design a feature. A persona defined by behavioral variables — how frequently she encounters the problem, what she does when she encounters it, and what she has tried before — tells the team exactly what to build.
The Research-Based Persona Development Prompt builds personas from behavioral data — segmenting users by what they do and why, not by who they are, and producing persona documents that are specific enough to make design decisions from.
What you get: - Behavioral variable framework: the dimensions that produce meaningful segmentation - Segmentation process: how to identify distinct behavioral clusters from research data - Persona document structure: the format that captures behavior, not biography - Scenario development: how to write scenarios that make personas usable in design decisions - Persona validation: how to test whether a persona is accurate before using it - Persona maintenance: how to keep personas current as the product and user base evolve
Built for: UX researchers and product designers building research-based personas for product strategy and design decision-making.