Overview
Sales script optimization fails when it's based on rep opinion rather than buyer response. A rep who says "the script feels unnatural" may be right — but the correct diagnostic is what the buyer does when they hear each section. If prospects disengage after the problem hypothesis, the hypothesis is wrong. If prospects give short answers to discovery questions, the questions are leading. If prospects go quiet after the price is revealed, the value case wasn't built. Script optimization requires analyzing buyer response at each section, not the rep's comfort level with the language.
The Sales Script Audit analyzes call recordings at the section level, identifies where buyer engagement peaks and drops, and rewrites the failing sections with language that produces better buyer responses.