Lead Generation
Prospect identification and outreach
Pipeline Generation Audit Framework
Audit a pipeline generation program — analyzing lead source quality (not just volume), identifying which channels produce deals that close vs. deals that stall, and reallocating resources toward the highest-quality pipeline sources.
Account-Based Marketing Lead Generation Framework
Build an account-based marketing program — selecting target accounts by revenue potential rather than convenience, designing multi-touch coordinated campaigns at the account level, and measuring account engagement score rather than individual lead metrics.
Partner & Channel Lead Generation Framework
Build a partner and channel lead generation program — identifying partners whose customers are the ICP, designing the value exchange that motivates partners to refer, and building the activation system that turns signed partner agreements into active pipeline rather than dormant relationships.
Event-Based Lead Generation Framework
Generate pipeline from events — designing pre-event targeting that fills the calendar before you arrive, building the booth/session strategy that attracts ICP visitors rather than badge collectors, and executing the post-event follow-up while intent is still hot.
Referral Lead Generation System
Build a systematic referral lead generation program — identifying which customers are most likely to refer, designing the ask process that makes referring frictionless, and building the tracking system that rewards referrers and measures the referral program's pipeline contribution.
Content-Driven Lead Generation Framework
Build a content-driven lead generation engine — designing lead magnets that attract ICP prospects (not just downloads), building the nurture sequence that moves content consumers toward sales conversations, and measuring content's actual pipeline contribution rather than vanity download metrics.
LinkedIn Lead Generation System
Build a LinkedIn lead generation system — using Sales Navigator filters to build precise target lists, optimizing a profile that prospects trust before they respond, and writing connection requests and messages that earn replies by demonstrating research rather than selling.
Cold Email System Framework
Build a cold email system that earns replies — with subject lines that survive inbox competition, opening lines that demonstrate research, body copy that communicates relevance in under 100 words, and a sequence that knows when to stop.
Inbound Lead Qualification Framework
Qualify inbound leads with precision — building a scoring model that identifies high-fit prospects from trial signups and form fills, designing the qualification conversation that determines budget/authority/need/timing without interrogating the prospect, and routing leads to the right motion based on fit score.
Outbound Prospecting System
Build a systematic outbound prospecting operation — with ICP-calibrated target list building, a multi-channel sequence that earns responses through relevance rather than volume, and a pipeline health model that tells you when to increase prospecting vs. when pipeline is sufficient.