Overview
Voicemails fail when they try to pitch in 60 seconds — explaining the company, the product, the value proposition, and the call to action in a message the prospect has mentally deleted before the third sentence. Prospects who receive long voicemails ignore them and don't call back. The correct goal of a voicemail is not to sell — it is to create enough curiosity or relevance that the prospect is slightly more likely to respond to the coordinated email sent in the same 15-minute window.
The Voicemail Script System designs a 25-second voicemail structure, coordinates voicemail with email for a multi-touch presence effect, and builds a voicemail sequence that doesn't repeat the same message.