Motion Graphics & Titles Framework

Motion graphics fail when animation calls attention to itself rather than to the information it's delivering. A title that takes 3 seconds to animate on screen with elaborate particle effects holds the viewer's attention on the animation rather than on what the title says — and if the viewer is focused on how it moves, they're not reading what it says. The animation's job is to bring information onto the screen in a way that is satisfying to watch without interrupting the reading process.

The Motion Graphics Framework designs title animation that serves information delivery, builds a consistent graphic system that the viewer stops noticing (which means it's working), and calibrates timing to the video's overall rhythm.