Overview
Video script audits fail when they produce a general quality score or a list of vague improvements — "make the hook stronger," "add more value early," "improve the CTA." These observations are correct but useless without the specific rewrite that demonstrates what "stronger hook" actually means for this specific script's topic and audience. An effective script audit shows the broken section, explains exactly why it fails, and provides the rewritten version.
The Video Script Audit Framework diagnoses each structural section of the script, identifies the specific failure mode, and provides a rewritten version of every failing section.
Key Features
Seven hook failure modes
First value delivery timing benchmark (20% mark)
Dead weight section identification
CTA single-action principle