Overview
Corporate narration fails when it's written to impress rather than to inform or persuade. "For over 30 years, [Company] has been a leader in providing innovative solutions to help our customers achieve their goals" is a sentence that sounds like it means something but communicates nothing specific. What does the company actually do? Who specifically benefits? What specifically has changed for those customers? The corporate narration that builds credibility and trust is the narration that answers these questions specifically — even in 60 seconds of total running time.
The Corporate Narration Script Framework replaces corporate generalities with specific, verifiable claims, grounds the company's history in the outcomes it has produced for specific types of customers, and delivers a brand impression the viewer can articulate after watching.