Overview
Podcast show notes fail when they're either summaries (telling the listener everything the episode contains, removing the reason to listen) or so vague they provide no information to help the listener decide whether this episode is for them. The show notes that serve the listener open with the specific problem or question the episode addresses, provide enough context to confirm the episode is relevant, and stop before revealing the answers that make listening unnecessary.
The Podcast Show Notes Framework writes descriptions that earn listens, timestamps that serve different listener types, and SEO content that makes the episode findable by people who don't yet follow the show.
Key Features
Preview-not-summary writing principle
150-300 word description structure
Timestamp format and content rules
Three-sentence guest bio format