Overview
Video export fails in two ways: technical failure (incorrect codec, wrong frame rate, missing audio, unintended quality loss) and expectation failure (delivering a file that technically plays but isn't what the client or platform needed). Both failures are caught by a systematic pre-delivery check. Technical failures are caught by a 30-second test export reviewed before the full render. Expectation failures are caught by reviewing the original brief before export — not assuming the export settings are "standard" when clients rarely agree on what standard means.
The Video Export & Delivery Framework establishes the correct export settings per platform, builds the pre-delivery check that catches both technical and expectation failures, and creates the delivery package that proactively provides everything the client needs.