Proposal Writing
Business proposals and quotes
Proposal Win Rate Audit Framework
Audit a proposal win rate — diagnosing whether losses happen because of proposal structure, proposal content, the pre-proposal sales process, or post-proposal follow-up — and building a targeted improvement plan for the specific failure point.
Proposal Follow-Up System
Design the post-proposal follow-up system — with specific touchpoints that add value and advance the decision rather than repeatedly asking "have you had a chance to review the proposal," and a decision-forcing message that produces a yes, no, or clear timeline.
Proposal Walkthrough & Presentation Script
Design the proposal walkthrough meeting — with an opening that confirms nothing has changed since discovery, a section-by-section navigation script that builds commitment before the pricing slide, and a close that earns the decision rather than requesting it.
Consulting & Professional Services Proposal Framework
Write a consulting proposal that wins — demonstrating insight into the client's problem before proposing the approach, presenting the methodology with enough specificity to justify the fee, and positioning the engagement outcomes as the buyer's achievement rather than the consultant's deliverable.
Pricing Proposal & Packaging Framework
Design and present a pricing proposal — structuring tiered options that anchor on the recommended package, presenting pricing in the value context that justifies it, and building the packaging logic that makes the middle option the obvious choice.
Competitive Differentiation Proposal Framework
Write a proposal that wins against named competitors — building the evaluation framework that shifts scoring criteria to where you win, presenting comparative evidence without disparaging competitors, and making the case for your approach with specific customer proof rather than feature lists.
Scope of Work & Statement of Work Framework
Write a scope of work that protects both parties — defining deliverables with enough specificity to prevent scope creep, clarifying what is and is not included, and building the change management language that lets additional work be billed without damaging the relationship.
RFP Response Writing Framework
Write an RFP response that wins — with a win theme that runs through every section, evaluation-criteria-aligned answers that make scoring easy for the evaluator, and an executive summary that makes the case for first place before the evaluator reads the first requirement.
ROI & Business Case Writing Framework
Build an ROI and business case document — using the buyer's own numbers to calculate return, structuring the financial argument that CFOs and procurement will accept, and presenting the case in a format that the champion can present internally without you in the room.
Executive Sales Proposal Framework
Write an executive sales proposal — structured around the buyer's problem and their stated decision criteria, not around the vendor's product features — with an executive summary that stands alone, a business case in the buyer's numbers, and a recommendation that earns the decision.